Klairs

Klairs is a Seoul-born brand (founded 2010) built on the philosophy of “Simple but Enough”—stripped-down, vegan-friendly formulas precisely crafted for sensitive skin. They skip harsh additives and fragrances, favoring gentle, lab-verified actives that respect skin’s balance.

Their Supple Preparation Unscented Toner is a true cult favorite—hugely hydrating with centella, aloe, and licorice root, and over a million bottles sold. And the signature Midnight Blue Calming Cream, powered by azulene from chamomile and Centella Asiatica, is beloved (also over a million units sold) for its instant redness relief and soothing results.

Warm, effective, and refreshingly honest, Klairs offers a minimalist yet targeted lineup—perfect for skincare-savvy shoppers who want clarity and calm in every step.