Collection: Purito

Purito (now Purito Seoul) is a clean‑beauty brand rooted in Korean nature and simplicity — they use eco‑ethical, vegan, cruelty‑free practices and sustainably sourced ingredients, including centella, bamboo, hydrangea, deep‑sea water and oats. They focus on gentle, minimal formulations with high‑quality actives, steering clear of unnecessary fragrance or harsh chemicals.

Their top‑sellers reflect that ethos: the Wonder Releaf Centella Serum Unscented is beloved for instantly calming sensitive or irritated skin, while the lightweight Oat‑In Calming Gel Cream is another favorite, especially for texture and redness, making it a staple in many routines.

Purito delivers straightforward, effective skincare that calms, protects, and supports even the most sensitive complexions—no fluff, just results.